Jaguar pulls one over BMW and Mercedes

The UK’s best selling automotive magazine “Top Gear” has named the new Jaguar XJ as the “Luxury Car of the Year 2010”, the British manufacturer beat off stiff competition from the German luxury car makers BMW, Mercedes and Audi.

Since Jaguar’s sale to Indian TATA Motors we have been hoping for rejuvenation in Jaguar, and boy have they delivered! Top Gear’s editor put it quite nicely when he described the XJ as a "Blast from the future, rarely has a new car slackened so many jaws"

Jaguar released the all new XJ in May of this year with renewed confidence and expectation; the XJ has been extremely well received by customers and media alike, it is fast becoming a multi-awarding winning model for Jaguar. The jaw dropping XJ has already scooped the Scottish Luxury Car of the Year and What Car? Luxury Green Car of the Year accolades.

Geoff Cousins, Managing Director of Jaguar UK was very pleased to hear of the Top Gear award and commented, "The Jaguar XJ brought a bold new approach to the luxury car market in the UK with its distinctive design, generous accommodation, exceptional performance and strong economy credentials, we're delighted that the Top Gear team - definitely one of the toughest judging panels anywhere in the motoring world - have recognised what makes the XJ so special with this award."

The Jaguar XJ is the most efficient luxury car in its class, its lightweight aluminium architecture has helped it achieve this efficiency and attain 29% of the segment in only 6 months of being on sale. The XJ is now available at a new Jaguar West London dealership.