Let the good times roll

Who would have thought, since the introduction of the Jaguar XF it has won 80, yes 80 awards! Some say it is the most crowned luxury car in the world. The most recent award was from What Car? it was voted “Best Executive Car” for the fourth year in a row.

Geoff Cousins, Managing Director of Jaguar Cars UK was delighted with the 80th award and said, "We're delighted the XF has won this prestigious What Car? Award for the fourth year in succession. In terms of sales, 2010 was the best ever year ever for the XF. Sales of the model were up 25 per cent in 2010 versus 2009, and that's the third consecutive year of growth. The XF has been a resounding success since it was launched in 2008, and it's great to have that recognised by the media. We have sold more than 100,000 examples of the XF worldwide and it continues to attract new customers to the brand."

What Car's Editor in Chief Steve Fowler commented: "This is the fourth year running the XF has won our best executive car award, and this year it has had to work harder than ever to beat its rivals. We love everything about the XF: it looks fantastic, drives brilliantly and makes real financial sense, too."

Recently the XF has not been the only good thing to come out of Jaguar, the introduction of the all-new Jaguar XJ has only built on the success of the Jaguar XF. It is a landmark, flagship executive car from the revitalised Jaguar brand. As well as new cars people are more confident now in buying a used Jaguar in West Sussex.

The Jaguar XJ itself has already collected a few awards, 'Luxury Car of the Year' from Top Gear (UK), 'Best Luxury Car' from China's Auto News, 'Annual Limousine King' from Quattroroute (Italy), Automobile Magazine's '2011 Design of the Year' and 'Best Executive Sedan' at the Bloomberg Awards (US).