Monday, 18 April 2011

Ford Fiesta gets top crash test ratings

After just 28 months of the stylish small car going on sale in Ford dealerships, the latest-generation Ford Fiesta have reached one million sales in Europe. Since launch, UK drivers have bought almost a quarter of the new Ford Fiesta models with sales totalling 239,742.

The award-winning Ford Fiesta championed a new era in small car design, performance and functionality since it drove out of Ford dealer showrooms in October 2008. The Ford Fiesta is available in three-door and five-door bodystyles and a range of fuel-efficient powertrains which become the best-selling car in the UK in January 2009, regularly challenging Ford Focus for the top UK leadership position.

The Ford Fiesta which is produced in Europe in Ford's state-of-the-art assembly plants in Cologne, Germany and Spain is the most successful European-made small car sold in Europe, with cumulative sales totalling 14 million since the car was first launched in 1976.

The Ford Fiesta is the first car in its segment to achieve top crash test ratings in each of the world's largest auto markets that perform safety testing which are Europe, the U.S. and China. Ford’s safety engineers combined their efforts to ensure the Fiesta is capable of meeting the most stringent crash protection requirements in anywhere in the world.

Engineers from Ford of Europe's engineering centres in Cologne, Germany and UK conduct an array of virtual, actual and hydraulic sled-simulated crash tests to ensure the Ford Fiesta is scores top ratings with its safety performance.

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