Saturday, 11 June 2011

Honda Powers London 2012 Athletes

Honda with its Power of Dreams slogan has teamed up with London 2012 Olympians to inspire people to follow their ambitions. Honda has teamed up with cyclist Ed Clancy, gymnast Beth Tweddle, javelin thrower Goldie Sayers and swimmer Jazmin Carlin, forming the Power of Dreams Team.

Honda will be following each of the athletes and showing both their talents and how it is they managed to achieve their dreams to represent the UK in the London 2012 Olympics. Each athlete has been provided with a new Honda in order to transport their equipment to competitions. They have selected a Honda Civic Ti, CR-V and Jazz as well as a CR-Z.

Simon Gardiner, Marketing Communications Manager for Honda (UK) commented: "We want to get across how dreams can drive what we do and who we become, by telling a 'behind the scenes' story of the athletes. The Power of Dreams is something we live everyday at Honda and it's great that the team have come on board to help illustrate this message. They are all fantastic ambassadors for their country, their sport and for Honda so we're looking forward to seeing them take home the gold."

One of the Olympians, the record breaking cyclists said, "My dream has always been to represent Great Britain and become world number one cyclist. Through working with Honda (UK) and with each of the other athletes we want to motivate others to achieve their goals. It's taken a great deal of hard work and perseverance to get to where I am today, but I think the challenges we face are what makes us stronger."

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